PHIX in collaboration with BroadwickLive created a series of films for the Adidas Y3 SS18 collection, including a multi-camera runway film (above) which also previewed as the first ever split screen live stream on Instagram. PHIX also delivered a number of social media teasers which broke Y-3's social media reach records generating 100k views within a few days.
This season, Y-3 reconnects with street culture and reaffirms sport-style as its true essence and intention. Presented at Cité de la Mode on June 25th, the Spring/Summer 2018 collection fuses the language of Yohji Yamamoto and adidas in new and intriguing ways. In a landmark collaboration between Yohji Yamamoto and adidas, Y-3 looks to the future— acknowledging a decade and a half of pioneering while focusing squarely on what comes next.